GREEK INTERNET ADVERTISING
in greek internet is a sector with enormous growth. The greek
internet market has a big future.
More and more companies increase their percentage of money that
they allocate for advertising of their products or services
reasons are obvious. The greek users of internet that growth
day by day, obligatorily leads the companies they are interested
for their advertising on internet. The greek users of internet
searching for products and services
in greek language from more than 150 countries.
SOME TYPES OF INTERNET ADVERTISING
are many types of internet advertising. Some of them are the
ADVERTISING WITH BANNER
is one of
the classic ways in order to runs an advertising on internet.
the attribution of this way is not evident.
In the substance it helps the company that uses to make known
name, if it need it. But very difficult an internet user
make click on a banner. Clicks per banner appearances
they are very few anymore. The more important
because the users of internet have used to see banners everywhere.
Banners its very difficult to make any impression and
is still more with difficult to make click on them.
factors of output in a publicity with banner are: A) The designing
of the banner himself. Some banners attribute
better, others no. B) In which part of the webpage we show the
banner. The preferable way is your banner to presented
on the top of the publishers web page. C) The output also connected
with the content of web page
that the banner is presented. As long as more relative is
the web page with the advertishers products or services, so much
higher is the advertising performance.
WITH TEXT LINK
This advertising has the same operation with banner.
The difference is that instead of certain graphic, it has a small
text - description and link/url for the webpage that you wish.
It is the widespreadest way in order to you run your advertising
directories, thematic websites and in various advertising plans
of search engines. Google with the programs adsence and Adwords,
real explosion in this way of internet advertising and showed
the way in advertisers and publishers.
COST OF ADVERTISING WITH BANNER OR WITH TEXT LINK.
the advertising costs with banner it depends from particular
parcel and the each agreement.
ways of payment for a advertising with banner are many.
Cost per thousand of impressions.
Advertized pays a concrete sum for each 1000 impression banners.
Cost per click. Advertiser pays per how many clicks make the
banner. It is the most usual way of paying
it is also the easiest way in order to you occupy how attributes
per sale. Is also on type of advertising that is usual.
It is the best for the advertisers because it pays only for
the ascertained sales
it makes via concrete banner. The particular publicity in j'nternet
is very widespread. The advertiser is paid a concrete sum for
each sale or with a percentage from the total of sales.
For text link from other the payment usually becomes depending
on the klj'k. In enough cases the publicity in the j'nternet
with text link is paid with month, specifically when it is placed
in web page with big ice rank or big epjskebjmo'tita.
SPONSORING - INDIRECT PUBLICITY
An indirect way of advertising but very important for the image
of your company is to sponsoring some websites
that are popular to internet users. As more important
the website you sponsoring,
so much more efficient is also the sponsoring - advertising.
WITH GOOGLE - THE BIGGER SEARCH ENGINE
offers attractive parcels for advertising in internet. For
advertisers and for publishers - website owners.
words adsence and adwords have
become the absolute expression for targeting advertising on internet.
support the idea of the internet being free for everyone
and at high speed. The cost can thus be covered by the
countries and companies active within its trading sector.