advertisement in Internet is an important factor of progress,
because it is the one that has offered the necessary capitals
to on line enterprises or enterprises that activate in internet,
in order to have the opportunity to develop various useful
services for the users of internet. Free or with low cost.
A characteristic example is the over 60 free services that
google offers for years. Services and the same time unlimited
space for advertisement, something that has made google one
of the most profitable business of Internet.
In other countries, with pioneer the USA, the advertisement in Internet has
started to be a very important part of the companies’ advertising account.
Here in Greece we have left behind.
Most of the enterprises do not have a clue of the potential of promotion that
is given by Internet.
Personally, I believe that the advertising companies are responsible for this.
Most of them have not understand what is going on and in what a cosmogony we
have to face, with a result not to be able to give advises to their customers
about the right promotion in internet.
From the other hand, we have the traditional advertising media, which feel
the strong competition and the changes that are coming. But being weak to become
better or more competitive, the only thing they do is to disparage Internet.
But Internet is a reality and a factor of progress and its huge development
cannot be curbed, even if some people want it very much.
Internet, under certain circumstances, may become the peak of promotion for
any kind of business and with low cost, compared to other media.
This makes it ideal for the small-medium sized enterprises of the small Greek
market, which do not have the necessary capitals for expensive advertising
campaigns. A well constructed web site, which is also funded by various programs
of the Hellenic Organization of Small Medium Sized Enterprises and Handicrafts
S.A., up to 40% of its cost, must be the first concern of every Greek small
medium sized enterprise.
We have also to add that although the slow dissemination of internet to Greeks,
the last few years there are many examples of Greek enterprises with successful
promotion through internet.
support the idea of the internet being free for everyone
and at high speed. The cost can thus be covered by the
countries and companies active within its trading sector.